Anyone optimizing for Google AI Mode specifically? It feels different from ChatGPT.

Ada K.
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Three months tracking and Google AI Mode behaves differently from ChatGPT / Perplexity in ways that confuse my mental model:

  • AI Mode pulls from sites that rank well in regular Google organic results. Almost like a re-ranking layer on top of classic SEO.
  • ChatGPT seems to weight 'fresh + structured' more.
  • Perplexity loves Reddit and HN threads disproportionately.

So when my GEO score climbs in ChatGPT, it doesn't always lift in AI Mode. And vice versa.

Questions:

  • Anyone else seeing this divergence?
  • Is there an 'AI Mode-specific' optimization beyond just being good in classic SEO?
  • For a B2B product team picking ONE engine to optimize first — which would you bet on for buyer-intent queries in 2026?

Genuinely uncertain here.

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