Schema markup that moved the needle — and the kind that didn't
Spent two weekends auditing schema.org markup across 6 client domains I do GEO consulting on the side now . Pattern I keep seeing: Moves AI…
Milan Novákyesterday
600
Schema, llms.txt, technical fundamentals
Structured data, llms.txt, robots, sitemaps, schema.org. The plumbing that AI engines actually read.
4 posts
PSA: blocking GPTBot ≠ blocking ChatGPT live search. They're different bots. Check your robots.txt.
Petr here. I see this mistake in about 30% of the domains we onboard, so worth saying clearly. If you added User agent: GPTBot / Disallow:…
Petr VlčekFounderyesterday
610
Shipped llms.txt — what should I track first? (sanity-check my plan)
Just dropped an llms.txt at the root. 250 words, includes product description, key features, pricing summary, support contact. My plan to…
Milan Novákyesterday
430
Blocked GPTBot to protect training data. Just realized I also blocked ChatGPT's live search.
Found this the embarrassing way. Was looking at why my GEO score on ChatGPT had flatlined for 8 weeks while Perplexity kept improving.…
Milan Novákyesterday
530