Ask the room

Stuck? Curious? Confused by a result? Post here, founders + Petr reply async.

5 posts

Real talk: AEO, GEO, LLM-SEO, AI-SEO. Is any of this a real discipline or are we rebranding SEO again?

Putting this out for the room. I've sat through three pitches in the last month from agencies offering 'GEO services' at 2 3x their old SEO…

Dave A.2 months ago
13720

Interesting thing I'm watching: GPT-5 seems to handle brand probes differently than GPT-4o did

Petr here. Not a product pitch — just something I've been watching across the domains we monitor. Since the GPT 5 rollout, brand probe…

Petr VlčekFounder voice2 months ago
10740

15 years in agencies and I've seen every 'new SEO'. What makes GEO different — or not?

Not here to be a buzzkill, genuinely asking. I've been through local SEO, voice search, featured snippets, SGE panic, AIO panic. Each one…

Dave A.2 months ago
10140

What's the cleanest way to test 'my llms.txt actually works'?

Hypothesis: AI engines reading my llms.txt should describe my product using terminology from that file. Test: 1. I added a distinctive…

Nora3 months ago
13130

Anyone optimizing for Google AI Mode specifically? It feels different from ChatGPT.

Three months tracking and Google AI Mode behaves differently from ChatGPT / Perplexity in ways that confuse my mental model: AI Mode pulls…

Ada K.3 months ago
10540