Ask the room

Stuck? Curious? Confused by a result? Post here, founders + Petr reply async.

5 posts

Real talk: AEO, GEO, LLM-SEO, AI-SEO. Is any of this a real discipline or are we rebranding SEO again?

Putting this out for the room. I've sat through three pitches in the last month from agencies offering 'GEO services' at 2 3x their old SEO…

Dave A.3 weeks ago
5120

Interesting thing I'm watching: GPT-5 seems to handle brand probes differently than GPT-4o did

Petr here. Not a product pitch — just something I've been watching across the domains we monitor. Since the GPT 5 rollout, brand probe…

Petr VlčekFounder1 months ago
3640

15 years in agencies and I've seen every 'new SEO'. What makes GEO different — or not?

Not here to be a buzzkill, genuinely asking. I've been through local SEO, voice search, featured snippets, SGE panic, AIO panic. Each one…

Dave A.1 months ago
3740

What's the cleanest way to test 'my llms.txt actually works'?

Hypothesis: AI engines reading my llms.txt should describe my product using terminology from that file. Test: 1. I added a distinctive…

Nora1 months ago
5730

Anyone optimizing for Google AI Mode specifically? It feels different from ChatGPT.

Three months tracking and Google AI Mode behaves differently from ChatGPT / Perplexity in ways that confuse my mental model: AI Mode pulls…

Ada K.1 months ago
4140