Guides6 min read
This isn't a SaaS subscription. It's a working relationship.
Most AI-visibility tools cost $200/mo and you never reach a human. With GEO Tracker AI, every paying customer gets the founder directly — results checked by hand, plan built with you, not a chatbot.
News16 min read
Is OpenAI killing ChatGPT? What Codex, Atlas, and the 2026 'superapp' rumor actually mean
OpenAI is not retiring ChatGPT — it's merging Codex and Atlas into it. Primary sources, FT and WSJ reporting, and what changes for AI visibility.
News13 min read
Claude Fable 5 Released and Suspended in 72 Hours: What the June 2026 Model Whiplash Means for AI Visibility
Anthropic released Claude Fable 5 on June 9 (80.3% SWE-Bench Pro). A US export-control directive forced it offline June 12. What AI-visibility teams should do.
Product13 min read
Why we built an in-app community for AI search visibility (and what we're hoping to learn)
A community for founders shipping in the age of AI search — what's actually moving citations, not generic SEO advice. Why we built it, what we're hoping users teach us, how GEO and SEO actually relate, plus an FAQ on synthetic personas, posting rules, privacy, and whether your threads get cited by ChatGPT.
Guides15 min read
8 GEO Myths Google Just Debunked — What the Data Actually Shows in 2026
Google's May 2026 AI optimization guide debunked 8 GEO tactics. We cross-checked each against Ahrefs, Tinuiti, 5W Research, OtterlyAI, and Muck Rack — here's the data on what actually moves AI citations.
Case Studies11 min read
Day 1 of tracking our own AI visibility: GEO Score 0. Here's the unflattering truth.
We built an AI visibility tracker. We ran it on our own brand. Result: zero mentions across ChatGPT, Perplexity, and Google AI Mode. Here's the data, the diagnosis, and our 60-day plan to fix it in public.
News23 min read
Google AI Overviews is 44% more likely to criticize your brand than ChatGPT. Here's why — and the 2026 defensive playbook.
BrightEdge: Google AI Overviews surfaces negative brand content 44% more than ChatGPT. The 2026 data, the mechanism, and a 7-step defensive playbook.
News15 min read
AI search visibility in 2026: the hygiene checklist, four free tools, and the honest math behind it
A practical 2026 hygiene checklist for AI search visibility — four free tools, eight guides, the per-engine differences, and the honest math on what each step delivers.
News27 min read
Paid Ads vs SEO vs GEO in 2026: What Actually Broke in the Last 12 Months
A data-driven 2026 market study comparing paid advertising, SEO, and GEO (AI search visibility). B2B paid search CPC is up 29%, CTR is down 26%, publisher organic traffic is down 33%, AI referrals are up 558% — and the honest math on what to do with $5K a month.
News14 min read
Reddit Is Now Inside Google's AI Mode (May 6, 2026). Here's the Brand Playbook.
On May 6, 2026, Google added 'Community Perspectives' and 'Expert Advice' from Reddit and other forums directly into AI Mode and AI Overviews. We unpack the announcement, the Tinuiti Q1 2026 data on Reddit's citation share, and a practical action plan — without the hype.
Guides15 min read
Why we refuse to draft AI citations into archived threads
Most visibility tools draft a Reddit comment for a thread that's been read-only for six months. We classify before we generate. Here's the framework — not the code.
Guides23 min read
22 AI Visibility Tools, $25 to $699 a Month. Not One Tells You What to Do Next.
We audited 22 GEO and AI visibility tools — Profound, Peec, Otterly, AthenaHQ, Ahrefs Brand Radar, HubSpot AEO, and the rest. Every one shows you metrics. Not one drafts the Reddit comment, the journalist pitch, or the email you'd actually send. Inside: the full matrix, 12 verbatim user quotes from Reddit, and the design spec for the action layer that nobody has built yet.
News13 min read
AI Visibility Is Not One Channel: How ChatGPT, Google, Perplexity, Claude, Gemini, and Grok See the Web
AI visibility is becoming a multi-engine discipline. This guide maps the difference between crawl access, search inclusion, citations, user-initiated retrieval, and brand mentions — without treating every AI engine as the same system.
Guides10 min read
5 Technical Mistakes That Reduce AI Citation Eligibility
Crawl policy, machine-readable clarity, and entity consistency are prerequisites for being cited. This guide separates vendor-documented bot roles so you do not optimize against the wrong lever.
GEO Basics9 min read
GEO vs SEO in 2026: A Practical Comparison (Without the Hype)
SEO and GEO solve different discovery problems. Here is a defensible way to compare them, allocate effort, and measure progress — with third-party context clearly labeled.
News7 min read
Google AI Overviews vs AI Mode: What Brands Should Know (Officially)
They are different Search experiences with different interaction models. Here is a careful comparison grounded in Google’s public documentation — plus third-party CTR context where explicitly labeled.
Guides6 min read
ChatGPT vs Perplexity: Citations, Retrieval, and What to Optimize For
These products answer questions differently. Here is a vendor-grounded comparison plus a practical checklist — with clear separation between facts, documentation, and practitioner heuristics.
GEO Basics7 min read
What Is GEO (Generative Engine Optimization)? A Source-Ready Primer
GEO is the practice of improving how your brand appears in AI-mediated answers. This pillar article separates official guidance, third-party research, and practical monitoring — without treating anecdotes as benchmarks.