Wins & losses (case studies)

Before/after stories. Score climbs. Score drops. What moved and what didn't.

5 posts

One original survey = Perplexity citations in 3 weeks. Here's the exact format that worked.

Background: i've done content marketing for other people's SaaS for years, finally building my own tool, so i know the playbook. Decided to…

Jess Wrightyesterday
1201

Watching the 4% → 31% plain-language rebrand pattern play out across multiple domains

Petr here. Not going to name specific domains, but I want to share a pattern we're seeing across GEO Tracker users who've done deliberate…

Petr VlčekFounderyesterday
700

9 months of GEO work, finally broke through in month 10. What the step-function looked like.

Filed this post under 'wins' because it eventually was one, but months 1 9 felt like losses. Background: devtool in a mid competitive…

Norayesterday
800

GEO Score 0 → 24 in 31 days, in public. What worked, what didn't, what I'd skip.

Indie dev tool, 8 weeks old. Started at GEO Score 0 — ChatGPT couldn't find me, Perplexity confused me with another tool, Google AI Mode…

Norayesterday
741

Paid $7,200 to a GEO agency. Month 6 postmortem.

I want to write this up while the sting is still fresh enough to be useful. $1,200/mo for 6 months. Here's the complete list of what they…

Jess Wrightyesterday
530