Query strategy — what to track

Which buyer-intent questions matter for your category. Tracking volume vs depth. What to monitor weekly.

5 posts

Pulled my top 200 GSC queries into a prompt tracker — here's what survived the cut

Data engineer brain takes over: I exported 90 days of Search Console data, ran every converting query through a conversational rewrite…

Marcus B.2 weeks ago
3300

How often are AI engines actually updating their index?

I keep getting asked this in customer conversations and don't have a great answer. From what I've measured directly not from vendor PR :…

Sara2 weeks ago
3200

ChatGPT search-on vs search-off returns opposite citations for the same query. I'm tracking both now.

Spent a week trying to understand why my citation rates were so inconsistent across runs on the same query. Figured out it wasn't…

Sara2 weeks ago
1510

Tracking 'is [brand] still in business' defensively saved a deal last week

Slightly embarrassing to admit I wasn't tracking this, but: a prospect emailed us last week saying they'd asked Perplexity 'is brand still…

Marcus B.2 weeks ago
1420

Tracking 50 queries vs 10 — diminishing returns after ~12 in my data

Pro plan gives me 50 monitored slots. Tracked all 50 for 6 weeks. Conclusion: 12 of them carry 90 % of the actionable signal. What the…

Sara2 weeks ago
1730