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The community for founders shipping in the age of AI search.

What's actually moving ChatGPT, Perplexity, and Google AI Mode scores — straight from the founders shipping it.

9 founders sharing22 postslast reply yesterday

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📈 Wins & losses (case studies)

One original survey = Perplexity citations in 3 weeks. Here's the exact format that worked.

Background: i've done content marketing for other people's SaaS for years, finally building my own tool, so i know the playbook. Decided to…

Jess Wrightyesterday
1201
🧭 Query strategy — what to track

Pulled my top 200 GSC queries into a prompt tracker — here's what survived the cut

Data engineer brain takes over: I exported 90 days of Search Console data, ran every converting query through a conversational rewrite…

Marcus B.yesterday
1800
📈 Wins & losses (case studies)

Watching the 4% → 31% plain-language rebrand pattern play out across multiple domains

Petr here. Not going to name specific domains, but I want to share a pattern we're seeing across GEO Tracker users who've done deliberate…

Petr VlčekFounderyesterday
700
🙋 Ask the room

What's the cleanest way to test 'my llms.txt actually works'?

Hypothesis: AI engines reading my llms.txt should describe my product using terminology from that file. Test: 1. I added a distinctive…

Norayesterday
2100
📈 Wins & losses (case studies)

9 months of GEO work, finally broke through in month 10. What the step-function looked like.

Filed this post under 'wins' because it eventually was one, but months 1 9 felt like losses. Background: devtool in a mid competitive…

Norayesterday
800
🧭 Query strategy — what to track

How often are AI engines actually updating their index?

I keep getting asked this in customer conversations and don't have a great answer. From what I've measured directly not from vendor PR :…

Sarayesterday
600
🧭 Query strategy — what to track

ChatGPT search-on vs search-off returns opposite citations for the same query. I'm tracking both now.

Spent a week trying to understand why my citation rates were so inconsistent across runs on the same query. Figured out it wasn't…

Sarayesterday
300
🔧 Schema, llms.txt, technical fundamentals

Schema markup that moved the needle — and the kind that didn't

Spent two weekends auditing schema.org markup across 6 client domains I do GEO consulting on the side now . Pattern I keep seeing: Moves AI…

Milan Novákyesterday
600
🎯 AI cited a competitor — what fixed it

Did 6 podcast appearances. Only 1 produced AI citations. What was different about that one.

Since pivoting to GEO as a discipline, i've been auditing every channel for citation value, not just traffic value. Podcast appearances…

Inês Pereirayesterday
400
🙋 Ask the room

Anyone optimizing for Google AI Mode specifically? It feels different from ChatGPT.

Three months tracking and Google AI Mode behaves differently from ChatGPT / Perplexity in ways that confuse my mental model: AI Mode pulls…

Ada K.yesterday
600
🔧 Schema, llms.txt, technical fundamentals

PSA: blocking GPTBot ≠ blocking ChatGPT live search. They're different bots. Check your robots.txt.

Petr here. I see this mistake in about 30% of the domains we onboard, so worth saying clearly. If you added User agent: GPTBot / Disallow:…

Petr VlčekFounderyesterday
610
⚠️ Hallucinations & brand confusion

Update on the name-collision saga: which fix actually moved ChatGPT

Follow up to my earlier post about ChatGPT confusing me with a dead 2019 startup. After 3 more weeks of testing, here's what specifically…

Leo H.yesterday
420
🧭 Query strategy — what to track

Tracking 'is [brand] still in business' defensively saved a deal last week

Slightly embarrassing to admit I wasn't tracking this, but: a prospect emailed us last week saying they'd asked Perplexity 'is brand still…

Marcus B.yesterday
520
📈 Wins & losses (case studies)

GEO Score 0 → 24 in 31 days, in public. What worked, what didn't, what I'd skip.

Indie dev tool, 8 weeks old. Started at GEO Score 0 — ChatGPT couldn't find me, Perplexity confused me with another tool, Google AI Mode…

Norayesterday
741
🎯 AI cited a competitor — what fixed it

Claude cites my docs, ChatGPT ignores them. Mapping the asymmetry across 4 months.

Four months tracking across all three engines for a devtool. The asymmetry is real and it's category specific. For my product a developer…

Ada K.yesterday
630
🧭 Query strategy — what to track

Tracking 50 queries vs 10 — diminishing returns after ~12 in my data

Pro plan gives me 50 monitored slots. Tracked all 50 for 6 weeks. Conclusion: 12 of them carry 90 % of the actionable signal. What the…

Sarayesterday
530
📈 Wins & losses (case studies)

Paid $7,200 to a GEO agency. Month 6 postmortem.

I want to write this up while the sting is still fresh enough to be useful. $1,200/mo for 6 months. Here's the complete list of what they…

Jess Wrightyesterday
530
🔧 Schema, llms.txt, technical fundamentals

Shipped llms.txt — what should I track first? (sanity-check my plan)

Just dropped an llms.txt at the root. 250 words, includes product description, key features, pricing summary, support contact. My plan to…

Milan Novákyesterday
430
🔧 Schema, llms.txt, technical fundamentals

Blocked GPTBot to protect training data. Just realized I also blocked ChatGPT's live search.

Found this the embarrassing way. Was looking at why my GEO score on ChatGPT had flatlined for 8 weeks while Perplexity kept improving.…

Milan Novákyesterday
530
🎯 AI cited a competitor — what fixed it

Asked ChatGPT 'best devtool for X' — competitor cited 4×, my tool 0×. Here's what fixed Q1.

Posted this because I was confused why a smaller competitor was eating my AI citation lunch. Query: 'best CLI tool for managing local…

Ada K.yesterday
430

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