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What's actually moving ChatGPT, Perplexity, and Google AI Mode scores — straight from the founders shipping it.
10 founders sharing30 postslast reply 3w ago
Disclosure: I work in devtools and ran this experiment across 6 portfolio brands over the last 4 months. All 6 are now showing up in…
Putting this out for the room. I've sat through three pitches in the last month from agencies offering 'GEO services' at 2 3x their old SEO…
Tired of opinion threads on whether llms.txt 'works', so I instrumented it and watched the logs. Setup: llms.txt deployed on 3 sites I run…
Did the post mortem nobody wants to do. We ran an audit of 4 years of content — roughly 4,000 published posts on the blog. Pulled every AI…
Six months of GEO work and our 'clicks from ChatGPT' number was still in single digits. Looked like a flop on the dashboard. Meanwhile…
Petr here. Not a product pitch — just something I've been watching across the domains we monitor. Since the GPT 5 rollout, brand probe…
I run paid + SEO for a B2B SaaS. Convinced the team to carve $400/month out of the Google Ads budget to test whether GEO investments could…
Not here to be a buzzkill, genuinely asking. I've been through local SEO, voice search, featured snippets, SGE panic, AIO panic. Each one…
Background: i've done content marketing for other people's SaaS for years, finally building my own tool, so i know the playbook. Decided to…
Data engineer brain takes over: I exported 90 days of Search Console data, ran every converting query through a conversational rewrite…
Petr here. Not going to name specific domains, but I want to share a pattern we're seeing across GEO Tracker users who've done deliberate…
Hypothesis: AI engines reading my llms.txt should describe my product using terminology from that file. Test: 1. I added a distinctive…
Filed this post under 'wins' because it eventually was one, but months 1 9 felt like losses. Background: devtool in a mid competitive…
I keep getting asked this in customer conversations and don't have a great answer. From what I've measured directly not from vendor PR :…
Spent a week trying to understand why my citation rates were so inconsistent across runs on the same query. Figured out it wasn't…
Spent two weekends auditing schema.org markup across 6 client domains I do GEO consulting on the side now . Pattern I keep seeing: Moves AI…
Since pivoting to GEO as a discipline, i've been auditing every channel for citation value, not just traffic value. Podcast appearances…
Three months tracking and Google AI Mode behaves differently from ChatGPT / Perplexity in ways that confuse my mental model: AI Mode pulls…
Petr here. I see this mistake in about 30% of the domains we onboard, so worth saying clearly. If you added User agent: GPTBot / Disallow:…
Follow up to my earlier post about ChatGPT confusing me with a dead 2019 startup. After 3 more weeks of testing, here's what specifically…
Email Petr directly — he reads every message from founders.