How often are AI engines actually updating their index?

Sara
🧭 Query strategy — what to track

I keep getting asked this in customer conversations and don't have a great answer.

From what I've measured directly (not from vendor PR):

  • Perplexity: roughly weekly for high-signal sites, can be days for fresh well-structured content. Reddit/HN posts get pulled almost real-time.
  • ChatGPT (browsing mode): 2–6 weeks for new pages to show up in citations. Brand-name probes lag longer.
  • Google AI Mode: tied to Google's regular crawl cadence, so days-to-weeks depending on site authority.

This matters because the 'wait two weeks then re-scan' rule of thumb is too short for ChatGPT updates and too long for Perplexity.

Questions:

  • Does anyone have systematic data on this?
  • For high-cadence niches (eg. AI tooling, where the landscape moves weekly), are you tracking changes more aggressively?
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