Inês Pereira

@ines.pereira

Runs paid ads and SEO for a B2B SaaS. Currently stealing budget from Google Ads to test whether GEO earns its keep.

Last 30 days4 events

Posts (2)

🎯 AI cited a competitor — what fixed it

I run paid + SEO for a B2B SaaS. Convinced the team to carve $400/month out of the Google Ads budget to test whether GEO investments could…

Inês Pereira3 days ago

200

🎯 AI cited a competitor — what fixed it

Since pivoting to GEO as a discipline, i've been auditing every channel for citation value, not just traffic value. Podcast appearances…

Inês Pereira2 weeks ago

2420

Perplexity put a competitor's pricing in our row of a comparison table. We found it in a sales call.2w ago
The /pricing.json endpoint idea is underrated. We added one and it functions as ground truth for any programmatic consumer. Takes about 20 minutes to set up. Our Perplexity pricing accuracy improved within 2 weeks of adding it.
Asked ChatGPT 'best devtool for X' — competitor cited 4×, my tool 0×. Here's what fixed Q1.2w ago
The /vs/competitor page tactic is real. We've been doing this for 3 months across 4 competitors and it's consistently our highest-cited content type in Perplexity. One thing that seems to matter: conceding 2-3 genuine weaknesses in your own product on that page. Pages that are pure 'we win on everything' seem to get dismissed. The ones where we honestly said 'competitor is better for X use case' got cited more.