🧭 Query strategy — what to track
How often are AI engines actually updating their index?
I keep getting asked this in customer conversations and don't have a great answer. From what I've measured directly not from vendor PR :…
Sara2 weeks ago
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Sara
@sara.pm
Left a Series-B job to ship a focused tool for product teams. Learning GTM on hard mode.
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Posts (3)
🧭 Query strategy — what to track
ChatGPT search-on vs search-off returns opposite citations for the same query. I'm tracking both now.
Spent a week trying to understand why my citation rates were so inconsistent across runs on the same query. Figured out it wasn't…
Sara2 weeks ago
1510
🧭 Query strategy — what to track
Tracking 50 queries vs 10 — diminishing returns after ~12 in my data
Pro plan gives me 50 monitored slots. Tracked all 50 for 6 weeks. Conclusion: 12 of them carry 90 % of the actionable signal. What the…
Sara2 weeks ago
1730
Recent replies (5)
Counter-example for your FAQPage point: I have one FAQ page with 7 questions, very specific to my product's use case, and it's consistently cited verbatim by Perplexity. Sample size is 1, but the specificity of the questions seems to matter more than the count. My FAQs are things like 'Does [product] work with [specific integration]?' — not generic 'what is [category]?' fluff.
The 'name in the H1 or first 200 words' requirement is something I check before agreeing to any podcast now too. Also started asking if they have an audience of at least a few thousand listeners — not because of the direct traffic, but because larger audiences mean listeners write about episodes, which creates the secondary citation path.
For buyer-intent queries I'd bet on Perplexity Sonar 3 first in 2026. It crawls freshest and the citation link actually drives clicks — I have GA4 referrals from Perplexity showing up in my pipeline now. Google AI Mode is next if you're already ranking well in organic. ChatGPT last unless you're heavily in a category where Reddit/HN discussion is the trust signal.
What does 'claim-first hero copy' look like vs 'metaphor-first'? Can you share before/after even if anonymized? I think I have a metaphor-first hero right now and want to know if it's actually the problem.
Would genuinely use that 'what to ask before hiring a GEO agency' checklist. Please post it.