Concepts
Concepts reference
8 articles in this section.
- How the GEO Score is calculatedThe exact formula we use to turn raw mentions into a single 0–100 visibility number, with worked examples.Read article
- What AI engines we trackPerplexity, ChatGPT, Google AI Mode, Gemini, and Google AI Overview — how each one differs, what they return, and why we weight them the way we do.Read article
- Google AI Mode — what it is, how we track itThe dedicated AI tab on google.com is a different surface from classic AI Overviews. Here's what we measure and how.Read article
- AI citation vs. source URL — what counts as whichTwo different signals AI engines emit, and why we treat them separately.Read article
- Citation Source Intelligence — what it is and the three layersWhy we don't treat AI citations as undifferentiated URLs — and the three-layer architecture (extract, enrich, act) that turns a list of cited pages into a queue of paste-ready actions.Read article
- Citation actionability — Live, Limited, Frozen, ManualWhy we classify every cited URL into four states before generating a draft, and what each state means for the action you can take.Read article
- How competitor tracking worksAuto-discovery of brands AI cites alongside yours, share of voice, and the queries where a competitor wins.Read article
- How AI bots discover your siteWhy ChatGPT, Claude, Perplexity, and Google AI need to fetch your pages before they can cite you — and the robots.txt and headers that decide whether they can.Read article