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Dashboard

What GEO Tracker measures, in 5 minutes

A plain-English tour of the product — what we run, what we collect, and what the dashboard shows you.

5 min read

GEO Tracker AI runs a small set of realistic buyer questions through every major AI search surface and tells you whether your brand shows up — and how strongly. The big idea is simple: nobody types your domain into ChatGPT. They ask category questions. We ask the same questions on a schedule and record the answers verbatim, so you can see exactly when your brand was named, when it wasn't, and which competitor took your spot.

GEO Tracker AI signup form with Google and email registration options
Create a Free workspace with Google or email. A payment card is not required until you choose a paid plan.

The five things you need to know

  1. You bring the questions. A list of category-style queries your buyers actually ask ("best deployment platform for Next.js apps", "alternatives to Netlify", and so on). The product also suggests queries grounded in your real pages — but you stay in control.
  2. We run those questions, not you. Every scan goes through the AI engines on your plan — up to five (Perplexity, ChatGPT, Google AI Mode, Gemini, and Google AI Overview); see AI engines for the per-plan ladder. Each engine returns a full prose answer plus its own list of cited sources. We store the raw answer and parse it into structured signals.
  3. We measure two things per query. Whether your brand was mentioned at all (a binary signal) and how meaningfully it was framed (a quality score from 0–100). Together they form the GEO Score — see the GEO Score article for the math.
  4. We track who else AI cites. Every scan also surfaces the brands AI names instead of you, ranked by share of voice. See the Competitor tracking article.
  5. The dashboard is a benchmark, not a chat. Numbers move slowly. What you're looking for is a trend — is your visibility climbing or leaking? — and the specific queries where AI doesn't surface you yet.

Your first session

After signup, onboarding has three setup steps followed by the first measurement:

  1. add or reuse your domain;
  2. describe the business and buyer and confirm the market/language;
  3. review and save the first buyer-style prompts;
  4. run the first scan, inspect the returned evidence, and enter Overview.
Targeting step of onboarding with product, buyer, market and topic fields
The targeting profile anchors prompt generation to the product, buyer and market you actually want to measure.

The market is selected per domain, not per individual prompt. The profile step is required because it supplies the same category, product, buyer and topic evidence used by prompt generation and the manual-scan gate.

Overview workspace showing measurement health, headline metrics and evidence-based next actions
Overview brings measurement health, visibility metrics, competitor evidence and the highest-priority actions into one workspace.

A typical week

You can also kick off a manual scan any time — useful right after publishing a landing page, shipping a new feature, or changing a pricing tier. Manual scans are rate-limited per plan; see the Pricing article.

If you want the long form before clicking around, the Methodology page has the full version of how this all fits together.