What GEO Tracker measures, in 5 minutes

GEO Tracker AI runs a small set of realistic buyer questions through every major AI search surface and tells you whether your brand shows up — and how strongly. The big idea is simple: nobody types your domain into ChatGPT. They ask category questions. We ask the same questions on a schedule and record the answers verbatim, so you can see exactly when your brand was named, when it wasn't, and which competitor took your spot.

The five things you need to know

1. You bring the questions. A list of category-style queries your buyers actually ask ("best deployment platform for Next.js apps", "alternatives to Netlify", and so on). The product also suggests queries grounded in your real pages — but you stay in control.
2. We run those questions, not you. Every scan goes through three AI surfaces: ChatGPT, Perplexity, and Google AI Mode. Each engine returns a full prose answer plus its own list of cited sources. We store the raw answer and parse it into structured signals.
3. We measure two things per query. Whether your brand was mentioned at all (a binary signal) and how meaningfully it was framed (a quality score from 0–90). Together they form the GEO Score — see the GEO Score article for the math.
4. We track who else AI cites. Every scan also surfaces the brands AI names instead of you, ranked by share of voice. See the Competitor tracking article.
5. The dashboard is a benchmark, not a chat. Numbers move slowly. What you're looking for is a trend — is your visibility climbing or leaking? — and the specific queries where AI doesn't surface you yet.

A typical week

You can also kick off a manual scan any time — useful right after publishing a landing page, shipping a new feature, or changing a pricing tier. Manual scans are rate-limited per plan; see the Pricing article.

Where to read next

• Methodology → How the GEO Score is calculated, What counts as a mention vs. a citation, and the longer-form Methodology overview.
• Engines → What we track and how, with a dedicated note on Google AI Mode.
• Discovery → How AI bots discover your site and the AI Crawlability Monitor that audits robots.txt + headers + meta against 15 AI bots.
• Features → Citation excerpt search, Multi-page content audit.
• Plans → What each tier includes.

If you want the long form before clicking around, the Methodology page has the full version of how this all fits together.